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Plumb Line Health Fitness & Performance Inc. offers our online tools and services as Plumb Line University. As we choose to deliver our services through this online platform, we commit to protecting your privacy as our service user. Having that said, we prepared this Privacy Statement to define our practices regarding the Personal Data we collect from our site’s guests and users.

Types of Data We Collect

Plumb Line University collects Personal Data, Personal Postal Data, and Anonymous Data when you visit our website. Also, when you send us information or reach us using any online communication pathways going to our website.

“Personal Data” means the data that allows someone to identify or contact you. These include your name and e-mail address and any information linked to you, such as your contact number or location, which you have associated with when creating your online profile and e-mail address. 

“Personal Postal Data” also pertains to the info allowing a third party or someone working for online communications to identify or contact you using your name and mailing address. While “Anonymous Data” is the data not associated with or linked to your Personal Data. Anonymous Data does not permit any individual’s identification to be known. The Personal Data and Anonymous Data we collect are defined further below.

The Personal Data You Provide Us

Our website displays various services and products for a person’s means to support health improvement. For a user to acquire those services, we offer membership and subscriptions via e-mail. We use e-mail as the primary communication pathway to send updates, news, promotions, and other services. When you register as a subscriber to our website, you must give your name, e-mail address, the country where you reside, zip code or mailing code, gender, and/or birth date.  

On the other hand, there are other Personal Data that you provide us voluntarily. Such data pertains to your health-related information when you respond to surveys, health assessments, and questionnaires. 

In pursuit of improving our services, we may ask you to answer confidential surveys voluntarily. Here we ask you to provide Personal Data related to when answering the survey. It is for us to associate the collected responses to the user as the survey’s participant.

In the same way, when you respond, comment, and give suggestions and feedback, we also gather your Personal Data like your name and e-mail to reply and give feedback.

If you do not wish to participate in any survey, you have the right to decline any particita[tion. Simply dismiss when asked to answer a survey.

Personal Data Collected via Technology

In this section, we like to enumerate and define the technology we use to collect your Personal Data. 

The technological means involved in taking Personal Data from you include URL, browser type, and IP address.

Uniform Resource Locator (URL) – The URL identifies your location or the site where you just came from, the URL you go to next, and the type of browser you use, and data of your browser, and your Internet Protocol (IP) address. 

Internet Browser– Your browser is what you use to find and navigate websites and pages that you search on the internet (e.g., Google Chrome).

Internet Protocol address – IP address identifies the type of device you are using while searching through the internet and your local network or your local internet provider. It pertained to a number assigned to your computer as you use the internet. 

Treat it like the number assigned to your home address. The IP address is like the internet address.

Your Ip address varies depending on what device and network location you are browsing from. And your Ip address may differ from one session to another. The reason why we track IP addresses is to monitor your cookies session and identify Web page flow. This allows us what pages on our site you mostly visit and topics you browse and use most of the time.

Cookies Policy- We also use “cookies’ and comply with the “cookies privacy policy.” Our site collects cookies that tell your site logins, site history- like what items you click or buy online. For our website, these are the services you click to follow or subscribe to topics and videos and images you check out to learn various drills, health guides, etc.

Cookies are tiny information taken by your computer when you are viewing our website. Or these are bits of information that our website delivers to your computer. Plumb Line University uses session cookies for website viewing and persistent cookies. Session cookies expire once the browser is closed. You can delete persistent cookies from your computer when you clear history. But doing so will delete the info of your web page flow and cause you to browse the website longer to find your most liked topic or service from us.

That is why cookies allow us to give you the full user experience—keeping it interactive and providing you a personalized web browsing experience.

Some websites display a prompt if you want to use cookies. But when you browse and click through our pages on the website, you voluntarily accept cookies. This is for us to track or identify the services you are taking an interest in from us. The cookies we collect are used to identify Personal Data such as e-mails. And also, we use cookies to clear GIFs when you acquire services from our site.


Plumb Line University uses both session cookies (which expire once you close your Web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our site. 

You have complete control to accept or decline cookies. Most Web browsers are automated to accept cookies. But you can disable this function by changing your computer’s Web browser’s cookie profile. 

But is there a downside to disabling cookies? Disabling cookies will diminish access to certain features of our site. There will be features you will no longer enjoy fully, such as “Remember My Password.” Plumb Line University does not store any Personal Data in cookies on your computer (other than the cookie itself).

Clear GIFs– Clear GIFs are clear electronic images used to track your Web page flow on our site. They help us identify what health topics or contents are engaging and practical to you. Content on our site is effective. The clear GIFs in HTML-based e-mails also allow us to tell which e-mails have been responded to by our recipients (including which the message is forwarded to on our end. 

Our site’s clear GIFs collect only a limited set of information. This info contains the cookie number, time and date of a page view, and a description of the page to which the clear GIF belongs or is linked to. 

Personal Data That We Collect from You About Others

Plumb Line University offers health-related resources that our users may also find helpful to share with their friends or family. There are instances where you can invite other individuals to join a membership or subscription to Plumb Line University. Users do this via “invitation.”

When you use an invitation, our website will identify your name and e-mail address and collect your friends’ or family member’s e-mail addresses. This is to send those invitations using e-mail and will be used only once. The info will be then saved in our database to serve as referral points for sending invites to more members in the future.

Personally-Identifying Data Collected by Third Parties

Only Plumb Line University collects Personally-Identifying Data, except as otherwise expressed in our Privacy Statement. These data are only used and collected solely for transactions of our services. This Privacy Statement applies only to the use and disclosure of Personally-Identifying Data while you use our services.

Your Data Usage

Your Data Usage is what will dictate your personalized web experience. Plumb Line University uses your Personal Data to create and identify customized web search results and browsing experiences for you. This allows us to relate to you as our client and help you get to your choice’s ideal services.

To deliver the best of our fitness services and programs, we do this by sending electronic newsletters and promotional e-mails, and up-to-the-minute articles you have requested to receive when you subscribe to our e-mail list.

We may also create and use Anonymous Data by removing information from your Personal Data (such as your name). Anonymous Data intends its use for statistical assessment and data analysis. Those data tell about users’ behavior. The data derived from these statistically generated results helps us determine which content and services improve user’s site navigation. Plumb Line University reserves the right to use and disclose the Anonymous Data for third-party usage.

If you subscribed to the free Plumb Line membership, you would automatically receive newsletters regularly. These are free of charge newsletters to promote your products and let you stay updated about the services we are currently providing. All are sent through e-mail. You may also find promotions and our site’s pages that allow you to purchase our products.

These e-mails may contain, in whole or in part, advertisements for third parties. They will use it for marketing products of selected Plumb Line University affiliates. As a benefit of becoming a member, you may receive promotional e-mails about How to Correct My Posture.

Disclosure of Your Personal Data and Personal Postal Data

Plumb Line University does not sell, trade, or rent your Personal Data to third parties unless otherwise stated in this Privacy Policy Agreement. 

However, third parties can access your Personal Data to deliver the services you have asked us to. 

Such services involving third parties include but are not limited to: free newsletters and promotional e-mails. These third parties are required not to use your Personal Data other than those requested by Plumb Line University. You consent to the sharing of your Personal Data with us and our third-party lines and communication contractors for the sole purpose of providing you our official Plumb Line Fitness Inc and Plumb Line University services.

We may post any comments, suggestions you send us on our site and use it for our marketing and promotional materials. We will give you proper attribution and credits to your testimonials. You will be acknowledged by affixing your names’ first and last initial next to your post or a testimonial on our site if provided.

You are giving Plumb Line University full right to disclose Personal Data regardless of any choices you put forth regarding your Personal Data. 

Plumb Line can reveal the info if it believes in good faith that such disclosure is necessary to:

(a) comply with relevant policies under legal laws or to respond to subpoenas or warrants served on Plumb Line University; 

or (b) protect or defend the rights or property of Plumb Line University or the users of the Plumb Line University website, products, and services.

Plumb Line University is a company that may involve subsidiaries and belongs to joint ventures or other companies under common control (collective, affiliates). This means that we may also share some or all of your Personal Data and Personal Postal Data with our Affiliates. With that being the case, we will also require our affiliates to honor this Privacy Policy Agreement. 

Suppose another agency acquires our website and our company, the management, or our assets in the future. In that case, that company will possess the Personal Data, and Personal Postal Data collected and used. Thus will assume your Personal Data and Personal Postal Data’s rights and obligations as defined and stated in this Privacy Policy.

The operators of our Plumb Line University website may share your:

Personal Postal Data, such as your name and mailing address with our affiliates or other third-party businesses. Given that they offer additional goods or services that we believe are of the same interest and beneficial to our customers. We allow you to opt-out of having your Personal Data shared with affiliated or unaffiliated third parties when they reach out directly to you for their marketing and proportional agendas.

Please go to the Plumb Line University official account to submit such an opt-out request and send our team an e-mail. Or you may write to:

Plumb Line University

516 Spring Glen Dr.

Ballwin, Mo. 63021

Be sure to include your full name and address in your opt-out or unsubscribe request for us to process your request. 

Control of Your Personal Data:

What are Your Options for Your Personal Data Security

Under the Plumb Line Personal Data Privacy Agreement, you can have options to choose how data collection takes place, use, and share your Personal Data.


When you agree to become a free member of the Plumb Line University website, you will automatically receive future communications from us via e-mail. 

When you fill out the registration form on our site and say yes to becoming a free Plumb Line University member, you agree to our privacy policy and terms and conditions. You also consent to receive e-mails and other correspondence. Should you decide to stop receiving further communications from us, you can rightly do so and cancel by following the “opt-out” instructions. You will then unsubscribe from our e-mails and stop receiving our notifications. 

If you want to subscribe to any communications from us at any time, you may visit the My Account to supply any changes or updates. We may still notify you of changes to our Terms of Use or Privacy Statement, regardless of your e-mail notification preference.

Who can Access, Review and Change Your Personal Data

Should you need to make changes to your account information, you may do so by logging in to your account online. Then go to your profile page and edit the information. But bear in mind that we may still keep records of your deleted account details and information in our archives.

Using Social Networking: Blogs, Video, and Other User-Generated Contents

You can participate in our social media platforms, such as Facebook, Instagram, Youtube, and other community features on our site. These features may be subjected to changes and updates from time to time. You may post comments, subscribe, like, follow and join forums on any of our indicated social networking sites.

If you do so, any material, such as photos, audio, or video, that you post and upload will all fall under your responsibility. These “postings” will not necessarily reflect our website’s opinion, views, stand, and beliefs. As well as the people who create the site. 

Your “postings” mean that you agree and warrant the upload of contents on our site/s are true and accurate. Furthermore, it must be free from any form of slander, defamation, and exploitation of any person or invade someone else’s privacy. Make sure not to infringe any person’s rights to propriety and ownership. Contents from other resources should follow proper copyright protocol before posting in any of our forums.

Posting that you do not own by rights will be subject to review and may cause reproof from the site’s visitors. Your postings also mean that you acknowledge that the visitors may comment, critique, and react and may solicit both praise and derogatory responses. By this agreement, you acknowledge that Plumb Line University will have no obligation to alter, modify or remove any users’ postings. 

Joining any of our social networking platforms offers our users enjoy many perks. Meet and interact with other users, followers, and health enthusiasts to exchange their ideas, experiences, and testimonies. And learn from each others’ stories. 

Having that said, you acknowledge that you have the discretion not to substitute advice and ideas from a mentor and a peer review for professional and expert medical advice. We have medical disclaimers and Terms and Conditions that apply to clarify these assumptions.

Plumb Line University insists on no responsibility for any postings and contents shared by the users. Plumb Line University will not hold accountable for the verification of accuracy or that lack of it to any “postings.” 

However, Plumb Line University reserves the right to block, delete or edit any Posting that does not keep with the community standards and terms of use of our website. Any obscene content, offensive, harassing, or otherwise objectionable will be subject to our site’s modification or will be blocked from our site. Nonetheless, Plumb Line University assumes no responsibility for such postings. Ultimately, we also expect our users to adhere to our website’s community guidelines and terms and conditions.

Thereby, you agree to posts, images, photos, videos, audios, or send e-mails, that do NOT reflect, or that refrain from:

  • Unlawful, pornographic, violent, abusive, harassing, defamatory, libelous, harms and threatens an individual, and invasive of one’s privacy; 

  • Unsafe and illicit to minors in any way;

  • Hateful speech, harassment using texts or word;

  • Contents, words, images that degrade, intimidate, or hostile toward a group or individual of different religion, gender, ethnicity, disability, etc.;

  • personal or identifiable information of another individual which has no consent, whatsoever from that person identified;

  • Misleading, deceptive, false information that constitutes the “bait and switch” to engage on postings;

  • False representation, or impersonation, and using of another’s identity

  • Posts or contents that contains your promotion of personal brand;

  • A third party’s advertising, branding, or promotional content;

  • Contents, materials that bear infringement of proprietary rights, and copyright laws

  • Posts restrict or threaten to inhibit other users from using and enjoying the Plumb Line University sites or the Plumb Line University services offered on them.

Plumb Line University dismisses any control over the postings that may uphold risks with the terms and policy enumerated above. Your participation in any of our website’s forums and social networks means you conform and had read and understand the guides and restrictions our terms have provided. Plumb Line University does not make any representation nor give a warranty for any material contained in the Postings. 

Plumb Line University is not accountable for your decision to contact other users, online or offline. Responding to a user’s attempt to interact with you, you do so at your own risk. Also, you are fully aware that any interaction you initiate with them is your full responsibility. Plumb Line University will not be liable for any injury that may occur from that.

Security and Use of Password

Plumb Line University implements industry-standard electronic protocols and systems to protect user’s Personal Data. The user’s Personal Data is stored in a controlled facility where we implement a firewall system. The application provides a barrier to keep the data away and safe from outsiders that may try to access our servers. This system will also prevent other physical entities used to steal any of your personal data.

To also give you control over who might be accessing your personal data, we require you to provide a password before accessing your account. In this way, you will be assured that only you can use your account, and only you will be allowed to have access to it.

Except as provided elsewhere in this Privacy Statement, Plumb Line University limits access to Personal Data in electronic databases to those persons (including employees and contractors) in Plumb Line University’sUniversity’s organization who have a business need for such access.

While we at Plumb Line University took significant steps to ensure that your Personal Data is not intercepted, accessed, used, or disclosed by unauthorized persons, be informed that we cannot entirely eliminate risks involved in using online tools. Further, we have no total control over security with using Personal Data.

Dispute Resolution

If Plumb Line University gives you doubts that our website cannot comply with this Statement, please contact Plumb Line University by e-mail at We will do our best to address your concerns. 

We invite you to let our team know if ever you should deliver any complaint to us. And if you feel that you did not receive the proper response, we urge you to immediately seek our attention to address matters at once.

Changes to This Privacy Statement

We may amend this Privacy Statement from time to time. If we make changes in our privacy settings and how we collect, use, and/or share Personal Data. You will receive notice of changes and updates through the last e-mail address you provided us.

Any material changes to this Privacy Statement will be effective upon the earlier thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on our site. These changes will be effective immediately for new users of our services. 

Keep in mind as well that you are responsible for updating your Personal Data to provide us with your most current e-mail address. 

In the event that the last e-mail address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute adequate notice of the changes related to it. In any event, changes to this Privacy Statement may affect our use of Personal Data that you provided us before our notification to you of the changes. If you do not wish to permit changes in our use of your Personal Data, you must notify us prior to the effective date of the changes that you want to deactivate your account with you.

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